Lorena Ponce de León, who leads the program to promote entrepreneurship in Uruguay, participated in the activity.
The wife of the Uruguayan president, Lorena Ponce de León, inaugurated a stand at Expo Dubai 2020 for the Sembrando program, which aims to strengthen entrepreneurial initiatives in the country. In addition, he participated in the opening of the door of the universal exposition, an iconic event of which prominent guests are part of every day.
On this occasion, the Sembrando program exhibited products of exclusive Uruguayan design in materials such as leather, wool and amethysts. In addition, they brought saddlery products, highly valued by the United Arab Emirates (UAE) given their interest in horses. All handmade by craftsmen of the highest level.
Some of the entrepreneurs who participated in this opportunity were Costumbres Uruguayas, Emaxs, Carolina de Cunto, Uruguay Minerals, Opi Rubio, Percibal, San Jorge, Manuelita Ponce de León, Somos India, PDG, Linda Mía, Amapola and Pablo Rigali Arte en cuero.
Businessmen and authorities from the UAE also attended the inauguration, together with the Uruguayan delegation headed by the Ambassador of Uruguay to the UAE, Álvaro Ceriani, the executive director of the investment, export and country image promotion agency, Uruguay XXI, Sebastián Risso, who is also the curator of the Uruguay pavilion at the exhibition, and the Undersecretary of Tourism, Remo Monzeglio, among others.
Sembrando is a program of the Presidency of the Republic that is part of a decentralization and territorial development policy. Seeks to strengthen entrepreneurial initiatives through training and spaces to share experiences, create and promote income-generating ventures, and develop micro, small and medium-sized enterprises throughout the country.